Almost all independent studies confirm that the following principles are the key ones to follow when investing:
Our simple risk explorer can help you work out how much risk you can afford to take
Our powerful algorithms select portfolios for our comparison tables that are optimally diversified for each level of risk/return and provider
The projected returns in our comparison tables take full account of all charges and our powerful algorithms will always select lower charge funds above higher charge equivalents
Two things that almost all independent studies conclude to be a waste of time are attempting to pick "star" fund managers and paying too much attention to past performance.